Refund to Credit

Convert order refunds into store credit instead of card refunds

Instead of processing a traditional refund to the customer's payment method, you can convert refunds into store credit, keeping the value within your store's ecosystem.

Benefits of Refund to Credit

Benefit
Description

Retain Revenue

Money stays in your store

Faster Processing

Instant vs. 5-10 day card refund

Customer Convenience

Immediately usable

Reduced Fees

Avoid payment processor fees

Loyalty Building

Encourages return purchase


When to Offer

Good Candidates

Scenario
Why Offer Credit

Size exchange

Customer will reorder

Minor defect

Partial credit as goodwill

Shipping delay

Compensation for inconvenience

Customer preference

They request store credit

Return without product

When item can't be returned

Consider Traditional Refund

Scenario
Why Card Refund

Customer insists

Respect their preference

Large amount

May prefer original payment method

Closing account

Won't shop again

Legal requirement

Some jurisdictions require option


How to Process

From Customer Details

  1. Open customer from Customers page

  2. Go to Store Credit tab

  3. Click Refund to Store Credit

  4. Select the order

  5. Enter amount (full or partial)

  6. Add reason/notes

  7. Confirm

From Orders Page

  1. Go to Orders

  2. Find the order

  3. Click Refund to Credit

  4. Enter amount

  5. Confirm


Refund Options

Full Refund to Credit

Convert entire order value to store credit:

Partial Refund to Credit

Refund specific amount:

Split Refund

Combine methods:

  • Part to store credit

  • Part to original payment


Transaction Recording

When processing refund to credit:

Field
Value

Type

Refund Credit

Amount

+ Positive (credit)

Reference

Order number

Notes

Refund reason

Audit Trail

The transaction shows:

  • Original order reference

  • Refund amount

  • Who processed it

  • Timestamp

  • Reason provided


Customer Communication

Automatic Notification

Customer receives:

  • Email confirmation of refund

  • New balance amount

  • How to use the credit

Suggested Message

"We've processed your refund of $50.00 as store credit, which has been added to your account. Your new balance is $75.00. This credit can be applied at checkout on your next order."


Best Practices

Processing

Do:

  • Explain benefits to customer

  • Get consent when possible

  • Process promptly

  • Document the reason

  • Confirm with customer

Don't:

  • Force credit without consent

  • Delay processing

  • Skip documentation

  • Forget to communicate

Offering to Customers

Good approach:

"I can process this as store credit, which will be available immediately. Would you prefer that, or a refund to your original payment method (which takes 5-10 business days)?"

Avoid:

"We only do store credit refunds." (unless policy clearly states this)


Policies

Consider Having Clear Policy

  • State options in return policy

  • Clarify which situations get credit vs. refund

  • Be consistent in application

  • Train customer service team

Sample Policy Language

"Refunds may be issued as store credit or to your original payment method. Store credit is available immediately, while card refunds may take 5-10 business days to process."


Reporting

Track Refund to Credit Metrics

Metric
What It Shows

Total Refund Credits

Amount converted to credit

Refund Credit Rate

% of refunds as credit

Redemption Rate

% of refund credit used

Average Time to Use

Days until credit is spent

Why Track

  • Understand revenue retention

  • Measure customer return rate

  • Optimize refund policies

  • Plan for credit liability

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